Nice to meet you, my name is Rachel 👋

Experience

Aetna CVS

Senior Graphic Designer | August 2021 - January 2025

  • Collaborated closely with Creative Leads, including art directors and copywriters, to ensure precision in graphic elements and prepare files for print or digital publication, contributing to the final stage of project development.

  • Managed the "behavioral nudges" for a suite of products, utilizing marketing tools to send health prompts to members and guide them in managing prescriptions and navigating the complex care system in a user-friendly manner.

  • Demonstrated meticulous attention to detail and strict adherence to brand guidelines, utilizing both creativity and technical skills to format layouts and images.

  • Owned the delivery of campaign assets, ensuring timely publication by following deadlines and managing the prepress process for print files.

  • Stayed up-to-date with current trends in graphic design techniques and software, leveraging this knowledge to enhance design work and contribute to the continuous improvement of marketing efforts.

  • Organized and backed up files diligently, demonstrating technical expertise and a passion for creative work.

American Society of Composer, Authors and Publishers

Graphic Designer | 2017-2021

  • Designed digital and print advertising, promotional, and informational materials for all campaigns, website and event/shows.

  • Produced animated and static graphics for all social media platforms as well as email blasts. Executed digital strategies with the marketing and social media directors while outperforming competitive companies in interactions and follower base.

  • Ensured and delivered strong brand presence on all digital platforms, allowing alignment of all publications, logos, and advertisements.

  • Designed presentations for board and executive members. Worked on video projects through compiling, editing and adding graphics to videos.

  • Trained new designers with the foundations of the brand and how to maintain modern industry creative. Facilitated various administrative duties.

Essache Corporations

Freelance Graphic Designer 2016-2018

  • Delivered a variety of assignments from illustrations, vector designs, corporate identity, and product photography.

Bible United Methodist Church

Freelance Graphic Designer 2016-2017

  • Conceptualized and designed new branding for the client’s traditional creative as well as merchandise. Lead the English ministry’s social media page and presence on media platforms for outreach.

  • Collaborated with vendors and client to build and design the interior of the gymnasium.

FraSca Design Group

Graphic Designer Intern 2015-2016

  • Developed custom artwork and layouts for several restaurant ads, social posts and logos under short time constraints while maintaining clear and concise communication with team

New York Institute of Technology

BFA | Graduated with 3.5 GPA in 2017

  • Graphic Design Faculty Award

  • Scholarship for Academic Achievement